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PART I: Recruiting School: Francis Howell North High School, Missouri Adviser: Aaron Manfull Publications: The North Star newsmagazine, FHNtoday.com, FHN Today TV broadcast, The Excalibur yearbook [|26 Recruiting Ideas] [|FHN Today Recruiting] Why Journalism Matters: 21st Century Skills: Flyers for the hallway: Staff application: Publication course honors proposal:

School: Rochester High School Adviser: Julia Satterthwaite Publication: The Talon newspaper Invitation to award-winning English, Photography or Graphic Arts students:

School: Dexter High School Adviser: Rod Satterthwaite Publication: The Squall newspaper Invitation to top-performing English students:

School: Grand Haven High School Adviser: C.E. Sikkenga Publication: The Bucs' Blade newspaper Survey for returning staff to solicit names of potential publication students and recruiting letter:

School: Waterford Kettering High School Adviser: Jesse McLean Publication: WK-Today broadcast Letter to teachers requesting names of good journalism candidates: Flyers: Application:

School: Waterford Kettering High School Adviser: Brian Wilson Publications: Kismet yearbook, Murmur newspaper and website Application: Thank you note for teachers who filled out recommendations: Congrats letter to those selected:

School: East Lansing High School Adviser: Lynn Strause (retired) Publication: Ceniad yearbook Brainstorm with current staff to generate a list of potential staffers, then invite them to apply:

School: Fenton High School Adviser: Pam Bunka Publications: Fentonian yearbook and InPrint newspaper Recruiting posters: Invitation: Application for photographers: Teacher recommendation form:

School: Chantilly (VA) High School Adviser: Mary Kay Downs Publication: Odyssey yearbook One-page recruiting flyer: Powerpoint for recruiting:

PART II: Generating or Updating Your Staff Manual School: Grosse Pointe South Adviser: Jeff Nardone Publication: The Tower newspaper A comprehensive staff manual: Grosse Pointe's Publications Policy http://www.neola.com/grossepointe-mi/search%5Cpolicies/po5722.htm

School: Rochester High School Adviser: Julia Satterthwaite Publication: The Talon newspaper Staff manual, based on much of The Tower's staff manual:

School: Dexter High School Adviser: Rod Satterthwaite Publication: The Squall newspaper Editorial policy:

School: Grand Haven High School Adviser: C.E. Sikkenga Publication: The Bucs' Blade newspaper Staff manual: Advertising manual: [|The Bucs' Blade Staff Manual and Style Guide]

School: Francis Howell North High School, Missouri Adviser: Aaron Manfull Publications: The North Star newsmagazine, FHNtoday.com, FHN Today TV broadcast, The Excalibur yearbook Publications policy for all publications at the school: [|Newsmagazine, Website, Yearbook and Broadcast Editorial Policy]

School: Seaholm High School Adviser: Ben Harwood Publications: The Highlander newspaper, The Piper yearbook

School: East Lansing High School Adviser: Lynn Strause (retired) Publication: Ceniad yearbook Staff and advertising manual information:

School: Waterford Kettering High School Adviser: Brian Wilson Publications: Kismet yearbook, Murmur newspaper and website Adviser vs. editor role descriptions: Yearbook staff breakdown: How to made a business card in InDesign:

School: Carmel High School, Indiana Adviser: Jim Streisel Publications: HiLite newsmagazine, HiLite online website, Acumen newsmagazine Stop thinking about web and print staffs as separate entities:

PART III: What to do over the summer (Portfolios of ideas, Selling advertising) 1. Portfolio Assignment School: Grosse Pointe North Adviser: Shari Adwers Publication: Valhalla yearbook Summer portfolio project for photography and alternative copy:

2. Advertising School: Francis Howell North High School, Missouri Adviser: Aaron Manfull Publications: The North Star newsmagazine, FHNtoday.com, FHN Today TV broadcast, The Excalibur yearbook Advertising information:

School: Waterford Kettering High School Adviser: Brian Wilson Publications: Kismet yearbook, Murmur newspaper and website Advertising meeting in June, then subsequent summer advertising assignment and advertising information:

School: East Lansing High School Adviser: Lynn Strause (retired) Publications: Ceniad yearbook Spring project for spring delivery book to get a jump start on next year's book. End-of-summer mini-workshop plans to begin training new staffers who cannot attend a summer workshop: Separate from staff manual, the ad manual contains everything staffers need to get started selling ads. Drop-off piece for advertisers: Idea: Have advertisers who say no sign the contact sheet. Often the idea of signing prompts them to buy a small ad. Full-sized ad sizes with prices for 10 ads per page format. Contract designed by students tailored to their needs and printed NCR in school's print shop.

PART IV: Planning and executing a first-day issue

__**Advice from Brian Wilson, Waterford Kettering HS**__ •Use stories that kids work on at summer camps/workshops •As part of a final exam include a blog assignment. These can be used as columns in the issue. •Consider making it a first-week issue not a first-day issue. It can get lost in the craziness of the first day lessening its impact.

__**Advice from Jim Streisel, Carmel (Ind.) HS**__ •For the last marking period, assign students an enterprise story in newspaper production and beginning classes due at the end of May. Allow these to be full-page stories, infographics or photostories that are evergreen. These can run in the first issue •Work on completing most of the issue before you leave for the summer. •First issue is shorter than the other issues. (For the HiLite, it's 20 pages vs. 32 for a regular issue) •Have editors work on pages over the summer and at camps/workshops. •Have one half-day work session to finalize pages before you send it to the printer. •Have staff members come in early on the first day to station themselves at all entrances to make sure everyone gets a copy of the paper as they first come in. This establishes your publication as the go-to source for news and information for your student body. •Seeing that they can do an issue gives the staff a confidence boost to start the year.

__**Advice from C.E. Sikkenga, Grand Haven HS**__ •A first-day issue generates interest in the paper, introduces freshmen to the paper and is a practice run for the other issues •Do rough planning for the issue after seniors leave. •Meet in July to plan exact writing, design and photo assignments. •Students work during the week teachers are back while teachers are in meetings. •Collaboration and communication happen using GoogleDocs. •Stories usually focus on "what's new" and a two-page photo story. Links to three first-day issues: 2009 2010 2011

PART V: Tech tools for your publication

__**Facebook advice:**__ •Create a page for yourself as a journalist as well as your publication with "subscribe" •Post content for your subscribers including linking them back to stories on your website •Engage your readers by asking questions, taking polls, soliciting feedback, crowdsourcing, etc. •Link all of this to your mobile device for on-the-go reporting. •Like Facebook + Journalists for good advice/tips. Go to this link

__**Twitter advice:**__ •Create a Twitter account for your publication and have each staff member create a journalism Twitter account as well. •Tweet about new content on your website to draw traffic there. •Start a conversation with readers about a topic or story on your website. •Let people know what's going on behind the scenes of stories before they are written. •Live tweet games as much as possible. •Check on the following websites: Poynter's advice on using Twitter as a journalist

__**Pinterest advice:**__ •Create a publication Pinterest account and be sure to feature it on your website as well as your Facebook and Twitter accounts. •Look at what's popular on Pinterest and create board related to reader and staff members' interests. See this example from The Wall Street Journal. •Create a board when news events happen. Be sure to promote these boards on your Facebook and Twitter accounts. Here's an example from The Dallas Morning News. •Showcase community attractions/things teens can do in your area. See this example from the Orlando Sentinel. Poynter's advice on using Pinterest as a journalis

Ways to use QR codes as a journalist Ten free online QR code generators
 * QR codes:**

__**Storify:**__ •Use narratives and text boxes to help give your reader information and context •Don't just use entries from your friends. Be sure to include a wide variety of entries from a wide variety of people including parents, teachers and community members. •Don't use too much written background. That's what the print version of the story is for. •Work with an editor before publishing. Ways teachers can use Storify in their classroom How journalism teachers can use Storify to help teach journalism An online Storify tutorial Examples of journalistically correct Storifys vs. ones that aren't quite up to snuff

__**Look at what these student websites do and learn from them:**__ Online Pacemaker Finalists, 2013

__**For help in online organization of your whole staff:**__ Trello It's also an app for iPhone, iPad and Android operating systems A video tutorial on using Trello

PART VI: How Journalism Meets Common Core

Common Core Wiki

PART VII: Maintaining Staff Morale School: Rochester High School Adviser: Julia Satterthwaite Publication: The Talon newspaper 12 General Ideas:
 * start a staff facebook group for both course information and inside jokes
 * monthly post-production parties
 * story/design/photo/graphic of the month awards
 * writer/designer/photographer of the year awards
 * staff t-shirts/sweatshirts
 * celebrate staff birthdays
 * outside of school get-togethers (bowling, bonfires, ice skating, haunted houses, etc.)
 * post previous awards in classroom
 * post pictures of previous staffs in classroom
 * paper plate awards at the end of each semester/trimester
 * summer party with both current staff and veterans
 * have each staff write 10 commandments to follow in JRN and post for next year's staff

School: Waterford Kettering High School Adviser: Brian Wilson Publications: Kismet yearbook, The Murmur newspaper and website Team building ideas: Summer picnic letter:

School: Francis Howell North High School, Missouri Adviser: Aaron Manfull Publications: The North Star newsmagazine, FHNtoday.com, FHN Today TV broadcast, The Excalibur yearbook Ideas: 1) I try to do monthly board awards like 'Story of the Month, Design of the month, etc." People who get those are in for Story of the Year at our banquet. 2) Advisers should just make sure to spend time daily and force themselves to write a note to a kid or two telling them something they are doing well.

School: Grand Haven High School Adviser: C.E. Sikkenga Publication: The Bucs' Blade newspaper Idea: Quote wall - Type up funny things people say during publications class and at layout.

School: East Lansing High School Adviser: Lynn Strause (retired) Publication: Ceniad yearbook 1) Food is a great motivator. We kept a food cupboard, small microwave and apartment/dorm size fridge in the room. Only yearbook students could access the cupboard. Once a month we'd take up a collection, they'd make me a list and I'd go to Sam's to stock the cupboard. 2) Consider adding the position of Social Director to the staff. That person is in charge of organizing themed work or deadline night parties, reminding people about birthdays and other social activities that help the staff have a more enjoyable experience as they work their butts off.

PAGE VIII: Resources 1. How can you measure student growth in a publications course? School: Francis Howell North High School, Missouri Adviser: Aaron Manfull Publications: The North Star newsmagazine, FHNtoday.com, FHN Today TV broadcast, The Excalibur yearbook Portfolio assignment:

School: Grosse Pointe North Adviser: Shari Adwers Publication: Yearbook Portfolio assignment:

School: Rochester High School Adviser: Julia Satterthwaite Publication: The Talon First Semester Portfolio Assignment:

School: Waterford Kettering High School Adviser: Brian Wilson Publication: Kismet yearbook, Murmur newspaper and website First semester survey: Theme handouts: How to increase yearbook ad sales mid-year: Cool observation assignment to help publication students learn to really listen to their surroundings: Yearbook vocabulary terms and quiz:

School: East Lansing High School Adviser: Lynn Strause (retired) Publication: Ceniad yearbook A few handy instructional handouts:

2. Websites Guide to moving a publication online: @http://www.jeadigitalmedia.org/guide-to-moving-online/

Interactive coverage: http://journalism.berkeley.edu/multimedia/course/choose/ http://www.newsu.org/ (enroll in the course “5 steps to multimedia storytelling”) http://www.usatoday.com/money/autos/2007-05-24-active-safety-features_N.htm http://www.poynter.org/column.asp?id=91

Writing: http://www.poynter.org/content/content_view.asp?id=99998 http://www.theonion.com http://www.poynter.org/column.asp?id=31&aid=86552

Alternative copy: http://www.ncsu.edu/sma/staff/handouts.htm http://www.awtry.com/one/Welcome.html

Design: http://www.timharrower.com/ http://www.newspagedesigner.com/

Podcasting: http://www.how-to-podcast-tutorial.com/00-podcast-tutorial-four-ps.htm http://www.podcastingnews.com/articles/How-to-Podcast.html

Blogging: http://www.livingroom.org.au/blog/archives/blog_tips_central_register.php https://www.blogger.com/start http://wordpress.com/

3. MIPA Summer Workshop Want to win a Spartan Award? Send tons of staff members to the MIPA Summer Workshop. For real. Click here.

Are you broke? Get someone to make a pledge for $50 and Tom Campbell from the Argus Press will match it. Pledge form and other fundraising ideas plus scholarship opportunies are here. = =